Road Map

From Ideation to Launch

“Play Time”

1.1 Design Sprints

A process for quickly map complex problems and test ideas through prototyping and user testing. A list of products and services tested:

  • Window Display, Immersive Art Installation, Tiny Gallery,

  • Chalk Art Drawings, Plywood Murals, Custom Window Display

  • Collaborative paintings, popup shows, and artist collaborations.

  • Estimations for:

    Resource procurement, process outlines, time management, user feedback

  • Artist trading cards, fine art prints, artisan upcycled clothing, and painted shoes

“Start Here”

1.0 Initiation

Information gathering to form an initial proposal. Involves immersion into the community to understand the unique needs of the area.

  • Weekly at p:ear mentor, Starlight Opening Zephyr Gallery Popup, Neighborhood Beautification (Murals & Chalk Art), OTC Resident Events, Erickson Gallery Relaunch & Curation, OTCA Meetings.

  • Review reports and research from local economic groups, neighborhood associations, government agencies, and professional associations.

    Board member: Paint the Town

    ESL Tenant Association: VP

  • Talking to locals while live painting, creating sidewalk chalk murals, hosting OTC resident events, live painting in the neighborhood, hosting art and yard sales, and door knocking.

Woman in red sweater writing on a whiteboard in a cluttered room with books and various items.
A person arranging decorative mushrooms and a blue dragon figurine on a display board, with a painted horse mounted on the wall to the left.
Colorful painting of various characters on a riverside with a bridge in the background under a sunset sky, including a man with a frisbee, an alien, a child with a beach ball, a scarecrow, a wizard, a person wearing green with a plant head, and other
A painting on a small canvas featuring street art of a girl with blonde hair, wearing a white top with black stripes, blue skirt, and yellow shoes, holding a bouquet of flowers. The background depicts a green shopfront with graffiti tags and a brick
Illustration of a child's face within a black outline, set against a background with large blue letters 't', 'o', 'd' and 'a'.
Three small landscape paintings on a wooden easel, depicting urban scenes including a park with trees and a basketball hoop, a storefront with a sign that reads 'BOWER' and 'PASTRIES', and a building with a sign that says 'AUTO WORKS'. Artistic brush
Colorful painting depicting Alice in Wonderland characters with the White Rabbit, the Cheshire Cat smiling in the background, and a whimsical clock, set against a cityscape background.
Painting of a city street with a black building decorated with pink hearts, a bicycle parked in front, and a larger building in the background under a clear sky.
A colorful painting of a storefront with a black facade and large window displays. Green leaves are visible at the top, and the sidewalk is painted in light gray with a red line. The storefront has signs that say "Bower" and "Rags," with the words "♥
Three people observing a wall display of small, colorful photographs arranged in a grid at an art gallery.
Street art painting on wood featuring a colorful cat with green eyes, purple bra, and a butterfly on its head, surrounded by butterflies and graffiti in various colors.
A person holding a small artwork of a building with green awnings in front of a city street scene with a large building, tents, and people walking.
A man dressed as a leprechaun with a green top hat, green suit, and shamrock accessories, standing next to a smiling woman at an outdoor event.
Colorful portrait of a man with pointed ears, red beard, mustache, wearing a tall hat with a green band and four-leaf clover, smoking a pipe, and wearing a green jacket.
Colorful painting of soldiers in camouflage uniforms standing in a field of sunflowers with a stork and nest in the background.
A black dog with a white chest sitting on someone's lap inside a room with wooden furniture
A person filming a ping pong game with a camera in a dimly lit setting.
People creating colorful chalk art on a city sidewalk near a bridge on a sunny day.
Colorful chalk art of a mermaid with long pink and purple hair, holding a small mirror, and a large green leaves on the pavement.
Colorful chalk drawing on sidewalk depicting two people with hair and clothing, with the word 'Learn' written below in orange chalk.
Colorful street art around a tree trunk on a sidewalk, with splashes of purple, orange, yellow, and green paint.
Street art of a giraffe's face on sidewalk with painted features in yellow and black, and a gray circular object on its nose.
Colorful butterfly street art painted on a sidewalk near the curb.
Colorful chalk sticks inside a cardboard box.
Colorful chalk drawing of a bicycle on sidewalk, with the front wheel and handlebars visible, surrounded by grass.
Colorful chalk drawing of a fish on pavement, with large eyes, orange fins, and a blue tail, and a spiral design near the top right corner.
Colorful chalk drawing of a chameleon on the sidewalk, with a purple crest, green and blue body with purple spots, sitting on a brown branch and looking to the left.
Colorful chalk drawing of a frog on a concrete sidewalk, with a pink and orange body, blue limbs, and one eye depicted as a chalk circle.
Person installing or maintaining minion-themed wall decals, featuring two Minions, on a white wall. The person is bending down, wearing headphones, and working with tools on the wall.
A wall decorated with a logo that says 'MINIONS JUNIOR' and features cartoon images of Minions, including one lifting weights and one holding a ball.
Colorful decorated wooden horse figurine with beads and necklace, on a white surface
Colorful neon-lit zebra sculpture with painted body and beads hanging from its neck placed on a white surface against a blue window background.
Neon-colored horse sculpture with abstract patterns, adorned with beaded necklaces, standing on a white surface against a background of horizontal blinds.

2.0 Preliminary Project Plan

  • Proposal and statement of work (RCI). Communication plan (Google Doc), Preliminary Research

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • Objectives

    Identify immediate needs, specific targets, project summary

    Processes

    Service processes , step-by-step implementation process

    Communication plan

    Client’s responsibilities, client collaboration, milestones, deliverables

    Estimates

    Expenses: Identify outside purchases, subtotal of expenses,

    Tools : software, hardware, equipment, know-how

    Time Frame: Project Hours, Team size, number of creative directions, number of revisions, format for delivery, necessary timeframe.

    Fees, Terms & Conditions, Billing Plan

  • We’re working with a lot of stakeholders, which means we want solutions that work for everyone. We send our proposals to stakeholders and clients for review, we make modifications, then finalize the agreement.

We’re Here

3.0 Kick off

  • Product and project managment kick off, gnatt chart, skills chart, accountability chart, kpi tracking

    Human Resources

    Vendor, volunteer, and contract management.

  • Sprint brief, meeting agenda, key presentors, meeting schedule, stakeholder maps, content requests

  • Artistic prep, user alignment prep: UX personas, presentation materials

  • Phases

    Opening, creation of shared knowledge base, user interviews: workflow: (golden path, day in the life, workflow outline), assessment (currently using, priorities), define (project goals, success metrics, paint points, wins, dreams, fears, hopes), sketch (wireframes, early prototypes), present (display all sketches, each person presents, team Q&A), filtering & strategy (dot voting, silent review & vote, decision matrix, heat map voting, note and vote, action planning)

4.0 Discovery

  • Market need evaluation, jobs to be done report, jobs to be done statement

  • Project goal definition, road map, book stage 1 project schedule, FSD Stage 1, Communication Plan

  • Competitive analysis, expert audit

  • User interviews, FSD user interview findings, usability testing

  • Validate goals, go to market, outline product design process

  • Qualitative research, quantitative research, desk research

  • Deliverable review

5.0 Strategy

  • Define Value Proposition

  • Customer segments, concept sketching, define functionality, how will it be used, interaction goals, usability goals, user success metrics, what will be the unique lovable piece, and user empathy maps.

  • Survey potential design risks, potential development challenges, use case challenges, performance goals.

    MVP (minimum viable product)
    Product features, problem statement, produce requirements, product specs

    New Product Introduction

    Business success metrics, marketing insight, brand identity, manufacturing considerations, disruption, logistics

  • Aesthetic Goals, Mood Board

  • Validate goals, go to market, outline product design process

6.0 Envision & Validate

  • Review deliverables and incorporate feedback

  • Wireframes, device requirements (top % in market share (options based on bandwidth).

  • User interface, colors, fonts, spacing, margins, layouts, design systems, brand identity

  • product prototype, component system, design or HTML prototype

  • Digital and new technology are expensive to develop, we validate proof of concept at the smallest proof of concept prototype point.

7.0 Design

  • A re-editing of the project roadmaps that provide a strategic overview of the major elements of a project. It includes objectives, milestones, deliverables, resources, and a planned timeline.

  • Stakeholder workshop

  • Movement from this portfolio sit onto a unique domain

8.0 Review

  • Development roadm

9.0 Develop

  • Development roadmap

  • Frontend, Back-end, Quality Assurance, Accepting screens (browser optimization, responsive optimization), accessibility assessment.

  • Qualitative research, quantitative research, expert audit, usability testing, a/b testing, design, process optmiization

10.0 Outlyers

  • One idea leads to the next. We know our stakeholders and visitors will be flooded with creative ideas. We’ll capture these ideas in our visitor and stakeholder survey system.

  • Circumstances change and businesses might need to terminate contracts early. We make it easy to notify us relative to our termination and breach clauses. We’re aiming to be flexible and realistic.

  • We are committed to being as accurate as possible with our timelines. We know reliability in service is important. If there is an issue on either end we aim for consistent and concise communication.

  • Did you receive a custom product or service? You will receive our invoice including the terms set in proposal, generated report for project and hourly tracker. It will be sent via your preferred method. Please keep in mind most service are free of charge, only premium features are charged.

  • If you received a custom service and invoice you can pay via direct deposit, check, or electronic transfer.