Fitness Gamification
During the pandemic gyms had to transition to servicing their athletes remotely. I worked a owner to recreate his sense of community online. After work shopping various solutions we developed a working MVP.
That rudimentary prototype was redesigned into a CMS that could create and launch apps for gyms to run the gamification platform with their clients.
What We Did
Product Design
System Documentation
Service Documentation
Athlete Documentation
Marketing Videos
Digital Product Strategy
Information Architecture
End-to-end System Design
Wire frames
Illustration
Outcomes
60% Growth , 3 new states serviced. ARM increase
01. Reinforcing healthy habits through gamification
02. Development of KPIs: Retention and UX
03. Easy to duplicate process & service designs
3 Big Takeaways
Bringing the in-gym experience online
Each athlete needed to be able to participate regardless of their fitness level, equipment, and technical abilities. We also needed to facilitate seamless communication with their coaches and teammates. In quarantine we needed to take a diverse group of user online and help them support one another as they worked towards and beyond their fitness goals.
01.
Athlete Experience
Game Management
02.
Gym Experience
03.
Admin Experience
CMS - Content Management System
