Brand Mascot
I, Roxanne, spent 9 years at Apartments 247 learning the ins and outs of marketing multi-housing communities. I’ve helped develop their current product line and grow the company in personnel, services, and products. Poke around to understand part of my background.
-
Graphic Design · Illustration · Surface Design · Pattern Design · Video Production · Interaction Design · Design Strategy · Art Direction · Digital Art · Murals · Fine Art · Brand Design · Strategy
-
Consumer Research · UX· Prototyping · Structural Design · Design Development · UI · Information Architecture · Platform Implementation · Data Mapping · Platform Configuration and Setup
-
KPI System Design & Implementation · Platform Assessments · Opportunities Identification · Workflow Design · Campaign Management · Template Creation · Tooling Design · SEO · CRM Management · Marketing Automation · Asset Management
Innovation
These projects take a team to bring to life. My role has varied through the years as I gained new skills. After each project I assess my process and progress and make adjustments to my how tos. The commitment to continue to better my craft and say “yes” to new challenges helped me become who I am today.
Product & Service Design
Artistry
I love creating. It’s what I look forward to doing most. I also love learning new things. I have used my artistic talents and creative expression in various ways including: video production, illustrations, design, brand strategy, and mascot creation.
Illustration, Video Production, Design, Art
Front-end
I started my career at 247 as a site builder and worked my way up to front-end lead. I authored, engineered, and tested the system on which we’ve produced 10,000 sites. It takes a team, and I am proud to be the one who brings the vision to reality after extensive research and peer interviews.
Web Design, Theme Design, Design Systems, Software Design & Development
Process Optimization
To create is to make order out of chaos.
I like to be organized, streamlined, and to optimize my time to do the things I love. To best do that, I have spent extensive time learning new tools and learning from other teams.
Creating is the highly individualized result of people coming together to do something they couldn’t do alone. When the collaboration is creative, the results are, too. Blending collaboration techniques with solution planning helped me implement new optimized processes with team backing.
Process Defining • Feature FSD • Service Outlines • Micro Service Design • FSD • How-tos • Libraries • and more!
Mentoring & Management
When I entered the role of Vice President of UX & Design I set off to learn. I started soaking up information from everyone willing to teach. From listening to feedback from various teams I identified the problems. I then pursued answers through taking courses from Harvard Business school and joining entrepreneur groups.
Communication, Leadership, Training, & Connection
Process Development
Process Planning, Production Environment, Integrating Product, Process, & Users.
Process development plays a vital role in scaling a company. It creates a blueprint that delivers optimized production. Investing time in process development ensures rapid growth and increased product quality.
Marketing
Client Presentations, Tradeshows, Artisan Graphics
Marketing is a playground when you have numerous creative talents. It’s more than just making things beautiful; it’s about making a connection.